Marketing Strategy & Growth Impact
Nearly 3 years of results-driven marketing experience
Associate Marketer-Category Marketing Lowe's
November 2025-Present
I own the category marketing strategy for high-revenue home categories—including Flooring, Blinds & Shades, and Rugs—translating customer insights and competitive dynamics into compelling messaging and promotional execution that influences sales performance, product growth priorities, and cross-channel activation. I lead the marketing strategy and execution for the launch of Daltile at Lowe’s, partnering with Daltile to develop and deliver a national go-to-market plan across in-store, digital, and owned channels that supports both Pro and DIY customers. Through close collaboration with Merchandising, Pricing, Operations, Vendor, and Media teams, I align category priorities and launch strategies across channels while delivering clear, data-driven performance insights to continuously optimize results.
Loyalty Marketing Sr Specialist Lowe's
September 2024-October 2025
I owned the end-to-end strategy for the Exclusive Rewards Center within MyLowe’s Pro Rewards, where I designed and executed a comprehensive loyalty strategy that drove a 50% increase in profitability, boosted organizational redemptions by 55%, and increased points redemptions by more than 200% compared to the prior MVP program. I led cross-functional collaboration across Marketing, Operations, and vendor partners at Lowe’s to successfully relaunch the program, aligning strategy and execution to deliver a seamless rollout and an elevated customer experience. Through rigorous performance analysis and data-driven reporting, I translated campaign insights into strategic recommendations that informed leadership decisions and optimized future loyalty and marketing initiatives.
Field Marketing Ambassador Congo Brands
May-September 2024
I represented the brand at festivals, sporting events, and university campuses, bringing products directly to consumers through high-energy, in-person experiences. By executing strategic field marketing campaigns, I increased product trials, deepened customer engagement, and built lasting brand loyalty—consistently exceeding distribution targets through thoughtful, results-driven promotion.
Social Media Manager QC Medispa
September 2023-September 2024
I served as the Social Media Manager for QC Medispa, where I produced content rooted in storytelling and strong visual design, analyzed performance metrics, and developed data-driven strategies to grow followers and increase brand exposure. I planned and promoted a major event showcasing both existing and new treatments, resulting in a 500% increase in the customer base. I collaborated weekly with key marketing and sales stakeholders to identify growth opportunities, expand treatment offerings for targeted audiences, and promote new content through multi-channel marketing strategies. Through strategic campaigns and event planning, I played a key role in transforming a struggling Medispa into a rapidly growing business with a significantly expanded patient base.